Violent Soho – ‘Viceroy’

What do you get when you combine an erratically swooping camera, a trashed warehouse, an industrial-size fan and wooden spoons used for drum sticks – you get a Soho video.

Minimal production, little fucks and massive return because we wouldn’t want in any other way. The official clip for ‘Viceroy’ by Dan Graetz was dropped last night and it’s a conceptual masterpiece of a different kind.

‘Viceroy’ is lifted from Soho’s forthcoming album WACO out March 18, pre-order here.

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