18 August, 2017

Gordi – ‘Bitter End’

It’s been a marathon couple of months following the good news that Gordi‘s debut album Reservoir is incoming.

The Young Sydney-via-Canowindra pensive-pop artist has already revealed two cinematic singles including ‘Heaven I Know‘ and ‘On My Side‘ and today she enters sprint-form and full-stride with the release of ‘Bitter End’ accompanied by a multiple platform virtual reality video.

The stunning 360 video shot in a specially-built diorama by Melbourne’s Michael Beets can be viewed in regular 2D or in 360 degree VR, and it’s one of the world’s first multi-platform music videos. The video is quietly spectacular, starring a pensive wooden puppet who journeys through a small world of dappled lighting to a final place of comfort and rest.

The intricately layered and stirring single was co-produced with Alex Somers (Sigur Ros, Damien Rice) in Iceland earlier this year at Sigur Ros’s Sundlaugin Studio, and the snappy bitterness combined with a warm centre infiltrates into the track.

“‘Bitter End’ is a song I wrote in 2013 at a time when I felt like these lives around me, and my own life, were centered on such small worlds that were self-centered and irrelevant to some greater meaning we should all be searching for. It was also a bit of a backlash against the other songs I had written, which were all about relationships and my journey through them. I was fixated on this idea that these small worlds didn’t matter, but by the time I finished writing the song I realised maybe they’re all that matter. If they don’t then what’s the point?” explains of Gordi of the song.

If you don’t have goggles – no problem – the video was filmed in 2D (watch above) or watch it here and you can click around in 360!

Reservoir is out Friday, 25 August – you can pre-order now.