Things Are Changin’ – Liberation Music Re-Brands + Bloodlines Launches

Huge news! Today we announce a revamp of Liberation Music and the launch of a shiny new Mushroom entity, Bloodlines.

Liberation Music was the first label of the Mushroom Group and after more than 15 years of producing some of the most prolific homegrown music, the label will be re-branded to Liberation Records.  Since its inception in 2000, Liberation has honoured a strong focus on the development of new talent and established one of the most exciting rosters of domestic artists in Australia, featuring The Temper Trap, Vance Joy, Dan Sultan, British India, Husky, Emma Louise, D.D Dumbo, Gordi and more including alumni such as Little Red and Snakadaktal.

The label’s new direction will be overseen by Damian ‘Damo’ Slevison, who will move into the role of Managing Director of Liberation Records.  Damo joined Liberation in 2004 in a label management role before moving into A&R and has since signed and been instrumental in the growth of Liberation artists including the most recent success with Dan Sultan and his top five ARIA debut album Killer, Vance Joy’s new single ‘Lay It On Me’ being certified Gold, and a triple j Feature Album and Top 20 debut for Gordi’s stunning debut album Reservoir. But it feels like the year has only just begun with new album releases from British India and Slum Sociable on the way, plus anticipated new singles from Julia Jacklin and Mansionair.

Alongside the re-brand of Liberation, comes the news of a fresh Mushroom entity, Bloodlines.  More than just a label, Bloodlines will be home to some of the most iconic names in the Australian music industry, providing a full range of creative services outside of the standard label format. Michael Gudinski, Chairman of the Mushroom Group said: “Warren Costello and I chose the name ‘Bloodlines’ because it reflects ‘family’ and ‘pedigree’ and honours the past but, equally importantly, looks to the future.”

Bloodlines will officially launch in late 2017 – more information coming soon.

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