The NZ-based rapper represents a unique brand of progressive noir’n’b and prodigious talent. Sending sinister production with relentless energy into territories where trap meets pop and rap licks driving synth lines.
Having previously dropped ‘Killa‘ (2015), TAPZ returns with ‘Run Don’t Run‘ – an honest heat track and dish of reality. The single is a reminder of his childhood and journey from the war-torn zone of Wedza, Zimbabwe to Auckland when he was eight-years-old. “They left everything to give me everything,” says the rapper of his immigrant parents. “‘Run Don’t Run’ is a note to self; a reminder. In the context of my vision, I must leave everything to give everything, The video is a visual representation of my journey to find fearlessness in a system where we are taught to run and act without question,” he shared in an interview with High Snobiety.
He’s a culture hustler that flexes and moonlights naturally into the fashion world, graphic design and modelling scene but music is a seminal constant. At such a young age, TAPZ has already written and produced songs for Vic Mensa and Wynter Gordon and featured on Aussie electro hip-hop duo Hermitude’s mega successful single ‘The Buzz’.
But it’s TAPZ’ idiosyncratic vision and infectious energy that has caught the eyes of a supreme collaborative arrangement between G.O.O.D. Management (Kanye West, Pusha T), Winterman & Goldstein (Empire of the Sun, The Avalanches), Control Music Group (Phoenix, Hudson Mohawke) and now, 100s + 1000s and Mushroom Music Publishing. Strong vibes.
To celebrate, TAPZ will launch ‘Run Don’t Run’ via a handful of impromptu live sets in Australia this weekend – Sydney tonight (Friday, 31 March) at World Bar and tomorrow (Saturday, 1 April) at Yah Yah’s. All tickets on the door. See you on the other side.